How Road Salt Does More Harm Than Good

Sodium Chloride (NaCl), also known as table salt or rock salt, is the most common compound used for deicing roads and highways in the U.S.1 While it’s extremely effective at melting snow and ice, the 20 million tons of salt used for highway deicing annually2 in the U.S. doesn’t stay put on the roads. Road… Read More »

New research: 69% of online shoppers go straight to the search bar when visiting ecommerce sites, but 80% leave due to a poor experience

81% of ecommerce leaders say ‘rising living costs make on-site search more important for online shoppers’, but retailers are failing consumers with irrelevant search results, unnecessary friction and a lack of personalization New York, February 15, 2023—New research suggests 69% of consumers go straight to the search bar when they visit an online retailer[1], but… Read More »