Christina Green, a year-old high school student in Delaware, Ohio, considers herself old-fashioned when she shops for groceries. Most of her friends buy meals to go, she said — ”stuff they can eat right away or zap. To many teen-agers, ”homemade” has come to mean nothing more than ”home heated. And major food makers are on notice. With the rise of single-parent and dual-income households, sit-down breakfast has become an antiquated notion and on-the-run lunch and dinner commonplace. Indeed, as the children of baby boomers mature, the growing teen-age population may be leading the way in the home-warming, grab-gobble-and-go trend. Teen-agers, market researchers say, are helping reshape the way America eats. They are playing a big role in the array of ready-made meals offered in supermarkets, from pasta to pizza to sweet-and-sour chicken, as well as the rise of nutrition bars.
They are more likely to embrace “flexitarian dining,” with vegetables at the forefront coupled with a complementary protein, such as an egg, The Food Institute reports. Gen Z consumers are more likely to integrate vegetarian options into their diets without making a decision to go fully vegan or even vegetarian. They see vegan options as just another choice on the menu.
For decades, packaged foods sold by big food brands have reigned the shelves. Recent reports show that sales for many of the major food brands, including Mondelez, Kraft Heinz, Kellogg, Campbell, and Conagra, have all fallen anywhere from 1. This impact on revenue is not because consumers are suddenly spending less on groceries; on the contrary, the US consumer-price index for food eaten at home remains relatively similar to what it was three years ago. Millennials are rapidly becoming a massive portion of the overall population, and their values matter significantly to the food sector. They want food with health benefits, and are much more likely to choose a brand that is sustainable, with a positive impact on society and the environment. As the link between food and overall health and wellness is made ever clearer — coupled by rising healthcare costs that all too often result from preventable disease — many adults, especially parents, are eschewing processed foods, opting for alternatives without preservatives and additives. This healthier approach to food means that the perimeter of grocery stores — where produce, dairy, baked goods, meat, and seafood are sold — is gaining ground while the center of store — the traditional home of packaged goods — is falling out of favor. The innovation of these companies, typically coupled with more transparent practices and social and environment awareness, is a natural attractor for Millennials. They zeroed in on what consumers, especially Millennials, want from their food. In many cases, that was all-natural ingredients in the convenience of one package.
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Now, how and what we eat is a lifestyle, and at times a political statement. And brands around the world are obsessed. Luckily, as the generation which has had perhaps the highest degree of social media involvement, millennials share a lot about themselves online – especially when it comes to food. So, our social data research team did some digging. Millennials, or those of us born between the early 80s and the year , are perhaps the most significant demographic when it comes to marketing and product development. After all, millennials form the largest working generation, and play a major role in determining popular culture and trends. And when we as millennials set trends, businesses are quick to pay attention. Just look at the embrace of normcore dad sneakers, the rise of mainstream veganism, and the increased brand focus on sustainability, environmentalism, and transparent production. Kombucha, one of the most prominent millennial food trends.